.YOU MAY certainly not understand it, but various fonts evoke various emotions. Serif fonts, along with tiny strokes in the end of characters, are typically located in manuals as well as newspapers. They seem credible as well as authoritative. Sans serif font styles, which are plain, may look contemporary and laid-back. Aesthetic uniformity gives readers a feeling that they recognize where they stand it aids to build leave. In the case of The Business analyst, it establishes the tone for our news.